Troy Paiva has been photographing abandoned places under the light of the full moon since 1989. The colorful light painting style featured on his website Lost America has been highly influential. Troy and I have been friends since 2005. He’s having a big art show next month at 111 Minna Gallery in San Francisco. Twenty-nine of Troy's night photos will be on display in sizes up to 6 feet wide. If you're in the Bay Area, don't miss it!
The opening party is on Friday, March 4th from 5pm-11pm. The photos will be up through March 26th. The show will feature work from Troy’s 25-year night photography career, as well as work by photographer Peter Samuels. In the following interview, Troy and I discuss the details of preparing for the show at 111 Minna Gallery.
Getting a Gallery Show
Joe: How did you get the show at 111 Minna Gallery? Did you have a connection introduce you, or was it just old-fashioned self-promotion? Did you show them a print portfolio in person, or just send them work online?
Troy: 100% self promotion. I contacted them in late ’14. This was coming off my successful appearance in a summer group show at Heist Gallery in Kensington, London, where they sold everything I gave them: four 14"x22" archival inkjets I had left over from that show we did at the University of Kentucky. They sold for $1100 each, unframed. They told me “Hit of the show, coulda sold more, we want to give you a big show” etc. So I was also in the throes of preparing a big solo show at Heist.
I was feeling pretty confident when I sent 111 Minna curator Micah LeBrun that e-mail. He gave me a show on the spot, based solely on my work online. Unfortunately, the next open slot was 14 months away! But when he said “I never give anyone a show on the day they first contact me!” I knew he believed in the work.
I dreaded the day in the spring of ’15 when I had to tell Micah that the Heist solo show had vaporized, but he’s been relentlessly upbeat and positive that this show is going to be something totally unique.
Joe: Do you have a print portfolio to show curators? What size are the prints, and how is the portfolio put together? What do you use for leave-behinds?
Troy: Ha, no I don’t have any of that stuff. I use the online profiles and websites to break the ice. Prints come later.
Up to this point, I’ve never really done any self promotion to galleries. Selling prints is not something I’ve ever really pursued directly. Until I accidentally fell into the Heist show, I had no idea that I could sell prints for prices like that.
If this show does well, I’ll parlay that success into something else and grow it that way. But I doubt I’ll ever really promote myself in a traditional manner, do cattle call reviews and all that.