Celebrities Endorse Joe Reifer’s Mad Mouse iPad Contest

Last week I announced that I am giving away an iPad 2. To win, you need to generate a lot of buzz on social media for the Mad Mouse panorama. Then I’ll win an iPad 3, and I’ll give you my iPad 2.

Even with a $400 prize at stake, only a handful of people have spread the post on social media. Most of the activity occurred with Facebook shares and likes, with a little bit of action on Pinterest and Flickr.

Beyond the lure of a free iPad, this experiment asks the question:

How do photographers get more people to see their work online?

Since nobody has pulled out their big marketing guns yet, I contacted the Adams Celebrity Agency about producing the YouTube video above. Turns out there are a few celebrities who are interested in winning the iPad for themselves! Who do you think is going to win?

Experiment and Win: What Motivates You to Like, Tweet, or Pin?

Mad Mouse rollercoaster night panorama -- by Joe Reifer

Mad Mouse rollercoaster night panorama — by Joe Reifer

Over the next two weeks, my company is doing a social media art experiment — each employee can post something creative to the social networks of their choice. The person with the most engagement wins an iPad 3.

If I win the contest, the person who helps generate the most buzz gets a free 32GB iPad 2 in excellent condition.

Yes, I’m going  meta with a contest-within-a-contest. I get an upgrade to an iPad 3, and you get a free iPad 2. There’s no catch. No strings attached. This contest is open to anyone in the U.S. and runs until October 5th.

Here’s how to enter — choose as many social networks as you’d like!

My advice is to focus on sharing the image, not on the contest.

  1. Facebook: Like the post, share the post.
  2. Twitter: Tweet or RT. Include the tag: #SellPointPinIt
  3. Pinterest: Like or Repin the Mad Mouse image.
  4. Tumblr: Like or Reblog the image.
  5. Flickr: Favorite the image: http://flic.kr/p/dcgds1
  6. Google+: Share this post. Include the tag #SellPointPinIt

If you’re in it to win it

Posting on all of your channels is great — the more you spread it, the better your chances. However, I’m hoping the potential contest winner will take this contest to the next level. Think outside the box. Really harness the power of their network to do something creative. The mad mouse image has proven to be popular — What can you do to get a lot of people to see it?

What’s my motivation?

Even if you’re not a super connected social media maven, I hope you will participate. The best reason to share the image is simply because you like it! I’m interested to see where people will take this experiment. Feel free to pontificate about how photographers are using or not using social media in the comments section below!

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